Creative brand strategist

Shilpi Chakravorty

I work out what a brand is actually for, and then how to say it so someone remembers.

What I do Say hello

Shilpi Chakravorty leaning against a stone ledge in a sculpture court, in a houndstooth gilet and jeans.

What I do

Four kinds of problem

Most briefs turn out to be one of these four, even when they arrive labelled as something else.

  1. 01

    Positioning & narrative

    What the brand stands for, in a sentence someone can actually repeat. Plus the claims worth dropping.

  2. 02

    Campaign strategy

    One idea, and an honest plan for who it is really aimed at.

  3. 03

    Content & platform

    Formats made for the feed they are going into.

  4. 04

    Narrative & decks

    A deck the person who decides can actually follow.

How I work, in detail

2018–Present

Where I have worked

Five very different rooms. They don’t agree about much, which turned out to be the useful bit.

  • A national media network Creative Brand Strategist Current 2024–Present
  • Mohalla Tech Pvt. Ltd. (ShareChat & Moj) Creative Brand Strategist Social platform 2022–2024
  • Times Network Senior Associate - Digital Broadcast network 2019–2022
  • Little Black Book Brand Strategist Media publisher 2018–2019
  • Ogilvy India Digital Planning Intern Creative agency 2018

Selected work

What the work looks like

See the work

Names, figures and anything unannounced stay off this site.

Shilpi Chakravorty sitting cross-legged on a wooden deck under a glass dome, laughing.

About

Who Am I?

I really don’t know. But here’s what I do know.

An overexcited, hyperactive ‘Jill of all Trades.’ Economics, then Fashion, then Business, in that order. Most of this job, for me, is noticing things: what people already care about, what a brand can honestly claim, and the gap in between that nobody wants to bring up.

More about me

Writing

Thinking out loud

All writing

Working on something?

Briefs, half-ideas, or a deck that keeps not landing. All of it welcome.

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