Writing
Whatever has my attention that week. Marketing, PR, fashion, and the occasional internet mystery. Long enough to be useful, short enough to finish.
The practical half of the series. What a firm can actually publish this quarter, the claims that get people into trouble, and one editing rule that settles most of the arguments.
Read
A dupe tells you exactly which part of the product was doing the work. What the copy can take, and the four things it can’t.
Read
A brand book ends. Lore keeps going, because the audience carries on writing it for you.
Read
Indian lawyers cannot advertise. Rule 36 of the Bar Council Rules says so, and they still have to be found, trusted and understood. Where the line actually falls.
Read
Everyone can picture the pose. Nobody can tell you the biography. A read on calculated opacity as a personal-branding strategy, and why it keeps working.
Read
Nothing filed under that yet.
Topics
Why a thing worked, in enough detail that you could steal it. Regulation, positioning, and the machinery behind what looks like other people’s good luck.
Trends read as signals instead of shopping lists. What a silhouette, a resale market or a sold-out drop says about who people are trying to be.
The internet mysteries I can’t leave alone, investigated properly and written up with the receipts.
Accepting feedback, criticism, and engaging conversations.