Contact
Say hello
No form, no funnel, no “book a discovery call”. Just an email address, read by the person whose name is at the top of the page.
Make it easy
What to put in the first email
- What the business needs by the end of the quarter. The outcome, not the deliverable
- Who it is for, in your own words, however unscientific those words are
- What you have already tried, and what happened
- Timing and a rough budget, so neither of us wastes the other’s week
None of it has to be tidy. A voice-note’s worth of thinking, typed out badly, is plenty to start with.
Also welcome
Things that are not briefs
- Somebody telling me I got something wrong in a post, ideally with reasons
- A trend you think is real and I suspect is a media invention
- A deck that keeps not getting a yes
- Speaking, panels, guest writing and the occasional good argument
Accepting feedback, criticism, and engaging conversations. That line has been on this site since the first version and it was never decorative.